He based his ideas on Plato's philosophy that if you allow the human soul to come into contact with the Good, the True and the Beautiful, the soul will respond. His three aims were to inform, to educate and to entertain. What became of his admirable ideology? Why is it that the main use of media now is seemingly entertainment? Could it be argued that the current misuse of media power is the result of private media ownership? If a businessperson owned a large media empire, would they have any moral concern if their media had a negative effect on society, as long as they were making money? Surely, a government would have a far greater concern for how the generation of tomorrow was affected by the media...
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If the government were to control the media, couldn't they mould the current youth into fine and upstanding citizens of the future? But what if the media businessperson somehow gained more influence than the government? What if they had so much power, the government was afraid of them because the outcome of the next election could literally be decided by that businessperson? Does this sound familiar? Welcome to 2005...
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Electing the President Delegates from the states cast votes for the person who will represent the political party in the November general election. These conventions launch the general election campaign for the presidential candidates...	3 / 609
The Involvement of Mass Media in Political Campaigns These voters can be influenced more easily voters who know who they will be voting for before the campaign even begins. Partisan voters use the media because they are interested Celentano 3 in politics unlike undecided voters who use the media for information about the candidates and their issues (Blood, 1991)...	5 / 1181
How Media Affects Elections The presidential race between Kennedy and Nixon is a perfect example. The televised debates were viewed as important, perhaps decisive, in Kennedy's victory...	2 / 554
Negative Political Campaigning In politics, the first candidate to issue a negative campaign ad is often at an early disadvantage. Opponents can claim the moral 'high ground' by resisting the temptation to launch a negative attack so quickly...	2 / 465