Large audience, low costs. ? Certain programme audience • Disadvantage ? Do not use a medium because of the content of the advertising. ? Different media have different abilities in exposing the ad material. • Non traditional media ? Alternate ways of reaching the customers, out of the competition ? Sales promotion, internet advertising, TV screen in airport, walls in public toilets floor in super markets, banners, video tapes Ariel banners parking meter electronic billboards etc • Disadvantage: ? Cost per thousand very low ? Not many can be reached ? Image problem • Specialized media: ? Magazine, publication, catalogs that are for investment, golf, sport car and trade...
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Large audience, low costs. ? Certain programme audience • Disadvantage ? Do not use a medium because of the content of the advertising. ? Different media have different abilities in exposing the ad material. • Non traditional media ? Alternate ways of reaching the customers, out of the competition ? Sales promotion, internet advertising, TV screen in airport, walls in public toilets floor in super markets, banners, video tapes Ariel banners parking meter electronic billboards etc • Disadvantage: ? Cost per thousand very low ? Not many can be reached ? Image problem • Specialized media: ? Magazine, publication, catalogs that are for investment, golf, sport car and trade...
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Title	Pages / Words	Save
advertising and affects The potential advertiser should know who they are, what they are selling and to whom they are selling it. When you advertise you should have a realistic profile of your customers...	8 / 1989
History of Radio Advertising (Schulberg, 1989, pg 2) Radio advertising became increasingly difficult with the dawn of the television era which prompted the need for new ideas to reach the audience...	4 / 965
Advertising The second is banner ads whare are placed on various web pages (Google, MSN, etc.) at the top bottome or sides which display banners of what the company is trying to advertise...	1 / 262
TV Radio So if you wanted to have you advertisement heard at a particular time of the day, and 5,000 people are listening. Now the popularity of the radio station is something else to consider when you are talking about local advertising...	2 / 527