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Mercedes Benz case study

Essay specific features

 

Issue:

Business

 

Written by:

John R

 

Date added:

April 17, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

14 / 3850

 

Was viewed:

687 times

 

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Essay content:

All customers have their own values and beliefs while purchasing a car. There are several factors responsible for the purchase decision. Car industry is growing very fast worldwide. There is a rapid change in trends and consumers preferences for comfortable, reliable, highly efficient and economical cars...
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The company is adapting new technologies and techniques to make its cars more famous among the customers. It is also introducing low priced luxury in the market. The company should take steps to know the exact consumer demand and needs so that it can provide them a suitable car. Introduction & History Mercedes - a Spanish girl's name meaning ?Grace'...
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