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Essay

Mission Statements

Essay specific features

 

Issue:

Business

 

Written by:

Brenda M

 

Date added:

March 24, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 550

 

Was viewed:

2900 times

 

Rating of current essay:

 
Essay content:

But it is also a promise the company makes to its customers and its employees," says Jeffrey Abrahams, an Oakland, California-based consultant and author of The Mission Statement. "That promise becomes an integral part of the branding of the company. Even if we're talking about a one-person business, the mission statement brands the business and hopefully differentiates it from the competition so that customers understand that the company is committed to a purpose and will back that up with products and service...
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Even if we're talking about a one-person business, the mission statement brands the business and hopefully differentiates it from the competition so that customers understand that the company is committed to a purpose and will back that up with products and service."(1) Mission statements, I believe, are a good motivator because they allow the employees to look forward to achieving a common goal...
displayed 300 characters

General issues of this essay:
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