must develop a marketing strategy in order to attract clientele in North America and Europe.
List of Alternatives:
1. Use current knowledge and expertise to develop marketing strategy
2. Conduct extensive research on the adventure travel industry in order to determine which packages best suit the intended clientele
Analysis of the Alternatives:
1... displayed 300 characters
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Although Ganbaatar has extensive knowledge about the Mongolian tourist industry, he does not yet have a good understanding of what specific areas of adventure tourism will appeal to the different types of customers in each geographic area that he is targeting. Should he rely solely on his knowledge and experience, he may not properly develop his business plan and be able to market his services successfully... displayed 300 characters
