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Essay

Moral Strategy of Merck

Essay specific features

 

Issue:

Business

 

Written by:

Elena A

 

Date added:

October 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1273

 

Was viewed:

1386 times

 

Rating of current essay:

 
Essay content:

from a public relations nightmare? Finally would this action reduce financial impacts? The lose of a drug from a sales portfolio early in its lifespan is very bad in the pharmaceutical industry. Recalling an immature product voluntarily is almost unheard of. It takes a number of years to recover the investment made in research and development of a drug; Vioxx had not paid its bills yet...
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Recalling an immature product voluntarily is almost unheard of. It takes a number of years to recover the investment made in research and development of a drug; Vioxx had not paid its bills yet. By comparison even today competing pharmaceutical companies have left their own versions of Vioxx on the market...
displayed 300 characters

General issues of this essay:
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