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Essay specific features
Written by:
Kathleen P
Date added:
March 19, 2013
Level:
University
Grade:
A
No of pages / words:
12 / 3202
Was viewed:
6314 times
Rating of current essay:
Essay content:
However, it is not a wise decision to target the world market as a whole since the consumers may differ in their wants, resources, locations, buying attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that meet their unique needs...
displayed 300 characters
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Seabolt (2006), on the other hand, defined cross-border segmentation, which segments customers on consumer preferences independent of geography. The above verifications indicate that marketers are advised to target the customers that share the relatively homogenous characteristics and geographical borders are no longer relevant...
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