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June 29, 2006






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In 1960, the St. Augustine Campus in Trinidad emerged from the Imperial College of Tropical Agriculture, and three years later, in 1963, the Cave Hill Campus was founded in Barbados. SITUATION ANALYSIS: Assessment of the firm's promotional organization The integrated marketing function essentially involves ensuring the proper targeting and development of marketing strategies and programmes...
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As such, the following research activities are co-ordinated so that: ? Priorities can be clearly identified and set; ? Marketing programmes can be properly targeted and developed; ? Marketing programmes can be easily implemented and ? The success of the marketing process can be clearly evaluated and monitored The communication function currently involves: Promotion (Advertising, Publications and Special Events) ? Co-coordinating and/or facilitating the creation of promotional programmes including developing a properly targeted advertising campaign...
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