In 1960, the St. Augustine Campus in Trinidad emerged from the Imperial College of Tropical Agriculture, and three years later, in 1963, the Cave Hill Campus was founded in Barbados.
Assessment of the firm's promotional organization
The integrated marketing function essentially involves ensuring the proper targeting and development of marketing strategies and programmes... displayed 300 characters
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As such, the following research activities are co-ordinated so that:
? Priorities can be clearly identified and set;
? Marketing programmes can be properly targeted and developed;
? Marketing programmes can be easily implemented and
? The success of the marketing process can be clearly evaluated and monitored
The communication function currently involves:
Promotion (Advertising, Publications and Special Events) ? Co-coordinating and/or facilitating the creation of promotional programmes including developing a properly targeted advertising campaign... displayed next 300 characters
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