My Music

Essay specific features

 

Issue:

Music and Movies

 

Written by:

Edmund A

 

Date added:

July 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1632

 

Was viewed:

3750 times

 

Rating of current essay:

 
Essay content:

Today's consumers want products, services and information tailored to their specific interests, circumstances and needs. Marketers need to balance the cost-benefits achieved through large-scale processes with those achieved only by customized or personalized communications. • New communication channels...
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While broadcast television and the U.S. postal service remain marketing staples, they've been augmented, if not replaced, by new modes of communication. Today's consumers may tune out national TV or radio stations in favor of more focused programming available only through satellite or cable stations...
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