However, this is bad practice and should not be consistent with customer focus. In fact, post event evaluation is useful to help ascertain the intangible elements of customer satisfaction (O’toole & Mikolaitis, 2002) and lay important groundwork for future customer relationships (Yeoman, 2004; Watt, 1998) Bowdin, G...
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et al (2001) Events Management. Butterworth Heineman: Oxford. Christison, I. (2006) Impressive Social Events Engages Stakeholders and Demonstrates Customer Focus and Professionalism. Financial Management. Vol 34. Issue 4. Grainger-Jones, B. (1999) Managing Leisure. Butterworth heineman: Oxford. O’Toole, W...
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Customer Relationship Management Customer Relationship Management can improve: Contact and account management, sales, marketing and fulfillment, customer service and support, and retention and loyalty...	3 / 703
Customer Relationship Management Remember it is all about the customer in this business and that should never be forgotten. So if you are able to pinpoint your customers then you will be able to directly affect your revenue positively...	2 / 426
Crm & Scm All these tools are designed to do fixed functions. • Sales Force Automation: Companies can use SFA software to forcast customers need, based on the customers history and transactions, and to alert sales reps accordingly...	2 / 285
Customer Relationship Management As a firm, it is important to know who your customer's are. In order to do this, the company will need to collect information each time a customer makes a purchase or when they come across relevant information about the customer...	5 / 1187