This is to remove the risk of losing prestige of the high end products. Secondly, Bonterra, a premium brand, will be upgraded to super-premium status. This will be accompanies by a change in marketing for this brand to further penetrate the on-premise market. For international growth, we would develop and East Asian Sales Unit...
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For international growth, we would develop and East Asian Sales Unit. The initial wines targeted for this expansion will be the super and ultra premium Jekel and Geoff Merrill Res. Situation Brown-Forman Wine Estates (WE) is a new group in the Brown-Forman Corporation (BFC), specializing in high quality Californian and Australian wines...
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