The first one is their acquisition of Gerber Products from Novartis AG. Although Nestle has a strong position and market power in baby food market in emerging countries, such as China and India, they do not have the same strong position in baby food market in the US. Acquiring Gerber product, which has around 80% market share in baby food in US market, allows Nestle to grab the market easier...
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Acquiring Gerber product, which has around 80% market share in baby food in US market, allows Nestle to grab the market easier. The second one is their strategic alliance strategy which partner Nestle Company with Brussels-based luxury chocolate maker Pierre Marcolini. This move can increase the brand image of their chocolate related product and allows them to stand out in the luxurious and premium chocolate market...
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