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Essay heading: nestle recommendation
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Issue: Business
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Date added: April 29, 1996
No of pages / words: 3 / 771
Was viewed: 0 times
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Something like "The Home of Chocolate" or anything else would be more beneficial to Nestles as Chocolate is an indulgence food which most people really don't worry if good for them. Objective Overall Nestles spends $50millionUS on media advertising annually. This is quite a lot and is comparable to Cadburys adverting expense...
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However Cadburys advertising as of late has been far more successful then Nestles. Cadburys recent advertising of there block chocolate has lead to an increase of 29.0% while Nestles biggest seller Kit Kat has declined 7.2%. This is due mainly due to the fact that while Cadbury has been pushing just the one product (block chocolate) the Kit Kat has come up with new flavours such as passionfruit and at Christmas time truffle or pudding...
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