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Something like "The Home of Chocolate" or anything else would be more beneficial to Nestles as Chocolate is an indulgence food which most people really don't worry if good for them.
Objective
Overall Nestles spends $50millionUS on media advertising annually. This is quite a lot and is comparable to Cadburys adverting expense... displayed 300 characters
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However Cadburys advertising as of late has been far more successful then Nestles. Cadburys recent advertising of there block chocolate has lead to an increase of 29.0% while Nestles biggest seller Kit Kat has declined 7.2%. This is due mainly due to the fact that while Cadbury has been pushing just the one product (block chocolate) the Kit Kat has come up with new flavours such as passionfruit and at Christmas time truffle or pudding... displayed next 300 characters
The Chocolate War focuses on a freshmen named Jerry Renault, and his problems at Trinity. Trinity is a prestigious school run by Brother Leon, the school headmaster...
When Nestle found out what was up they started making their
chocolate bars with score lines on them for easier breaking. This was ok but
still not easy enough...
Flavonoids act as antioxidants, the lower the probability that artery-clogging cells will develop. Nutritionist has discovered that flavonoids are known to function as antioxidants in blood stream...
