Netflix - Strategic Plan

Essay specific features

 

Issue:

Business

 

Written by:

Patrick B

 

Date added:

August 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2146

 

Was viewed:

5345 times

 

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Essay content:

Their deep movie selection, personalized recommendations, and quick delivery have made Netflix the top-ranked Internet company in customer satisfaction, which has driven rapid growth in subscribers, revenue and earnings (Netflix, 2008). Netflix started out as a regionally based online movie store in 1998, servicing the San Francisco Bay Area...
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Their initial model was similar to ground based movie rental companies, such as Blockbuster and Hollywood Video, offering movie rental for a per-unit fee and charging late fees when necessary. The companies first year of operation resulted in a loss; expenses were far greater than revenue and it was clearly time for change...
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