Netscape is the technological company that, in nature, requires lots of capital on research and development. It incurs high cost to hire programmers and developers, in which accounts for 30% of total operating costs. c. The company needs more working capital to manage its growing revenue and sales. This includes also the capital for expanding the market base, and maintaining the competitiveness...
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The company needs more working capital to manage its growing revenue and sales. This includes also the capital for expanding the market base, and maintaining the competitiveness. Based on our estimation, Netscape would need to have a capital base of around $500 million for the next 3-5 years so as to able maintain its daily operations as well as investing for the future to achieve its growth potential...
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Netscape?¦s Initial Public Offering Its competitors had much larger company size as well as net worth and most importantly with a much healthier financial status, which provided themselves with a solid financial background in the coming fight in the Web browser market...	2 / 339
Netscape's IPO The Netscape management used the "give away today and make money tomorrow" strategy. They first created a customer base by allowing customers to experience the product free of charge and then build the market based on that platform...	8 / 2131
Browser Wars Without this link between browser and server the browser becomes just another component. Once Microsoft entered the market and started to take up more and more of the consumers, Netscape had to adjust its strategy...	3 / 778
Web Browsers In addition, they all have a pop-up blocker. However, they differ in many ways. Internet Explorer with Windows XP SP2 does not have tabbed browsing, RSS integration, and built-in antispyware...	2 / 435