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Essay heading: New Belgium Marketing Analysis
 
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Issue: Business
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Date added: June 18, 1999
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No of pages / words: 15 / 4031
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They also use “day-lighting” which maximizes the use of natural light to cut down on electrical use. We analyzed the firm’s current situation through different models discussed in class, which revealed interesting facts. Through SWOT Analysis, we discovered that the firm has a great deal of opportunity by expanding to new markets in other states, particularly the Northeast...
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They also have lower energy costs due to their environmentally efficient operating methods. We also applied the Porter Model to discover that entry to the market by others is difficult, but there is a threat of substitutes such as other beverages, etc. Buyer power appears to be weak due to brand loyalty...
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