Menurut Sumardy dari Octobrand, fenomena itu terjadi karena segala sesuatunya dikendalikan oleh free economic, ekonomi bebas. Harga tidak lagi menjadi daya saing. Kualitas produk juga bukan menjadi barang istimewa karena semua bisa men-deliver-nya dengan kualitas yang kurang-lebih sama. Promosi dan placement sangat mudah ditiru karena dukungan teknologi...
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Promosi dan placement sangat mudah ditiru karena dukungan teknologi. ”Jadi, produk bukan lagi menjadi kekuatan pemasaran,” ujar Sumardy. Sehingga, ia menambahkan, tanpa produk pun orang bisa berjualan. ”Lihat, apa yang dijual pada premium call?” Toh, premium call laku keras. Bahkan menurut data Nielsen Media Research, premium call termasuk pembelanja iklan terbesar tahun 2007...
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