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Issue:

American History

 

Written by:

Christina D

 

Date added:

February 22, 2011

 

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No of pages / words:

2 / 337

 

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8985 times

 

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The comeback was remarkable for the global cola major. In January 2000, the company had stated that its investment in India had yielded disappointing returns. The company had invested $800 million in its Indian operations since its reentry in India. From causing a dent in the parent's bottom line to winning the prestigious Woodruff award, CCI seemed to have come a long way...
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Apart from product brands, the company was also a major supplier of commodities and materials like sugar, coffee, PET bottles, recycled glass bottles, crowns, labels and caps to its global operations. It was only in India that Coca-Cola had a mix of its own bottling facilities and arrangements with independent bottlers...
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