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Nie Comp

Essay specific features

 

Issue:

History

 

Written by:

Thelma Y

 

Date added:

December 23, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 609

 

Was viewed:

1913 times

 

Rating of current essay:

 
Essay content:

A little background information about the newspaper can be summed up as follows: ? Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – the Dainik Bhaskar Group and Zee TV. ? With a reach of more than 120 countries and access to more than 250 million viewers globally, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian diaspora with presence in major global markets, including Asia-Pacific, the Middle East, the UK, the US, Canada, the Caribbean and Africa...
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The Group has transformed itself into an integrated media conglomerate with operations spanning the entire media spectrum. ? For months, DNA kept up an aggressive hoarding campaign, raising immense curiosity before its launch. ? Its promoters, the Dainik Bhaskar and Zee media groups, did a pre-launch survey of over 3 lakh households which increased anticipation and helped it lay the ground for its distribution network ? DNA essentially competing for the No...
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