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Essay

Nike

Essay specific features

 

Issue:

Business

 

Written by:

Judy L

 

Date added:

March 13, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 622

 

Was viewed:

2742 times

 

Rating of current essay:

 
Essay content:

Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased at $60.74 per share and at last close were up to $67.27 per share, an increase of 11.1% per share. A lot of things can be attributed to Nike’s success over the past three months. Nike has been known for its ability to attract brand loyalty and already has a dedicated market share in place...
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By advertising to consumers at a young age, Nike is able to retain their loyalty for their teenage years leading up to their adult life. The introduction to consumers for customizing their own shoes has created a new competitive strategy. The rise in building its own retail stores will enable domestic revenue growth to outpace orders according to Andria Cheng, an analyst for MarketWatch...
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General issues of this essay:
Finish Line Shoes Above The Line Performance Apple Ipods Marketing Strategy How to buy a pair of running shoes Kerzner Office Equipment: High Performance Project Teams NIKE SHOES Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike nd Apple Approach Marketing of Their Products Peter Taylor Buys Running Shoes how to make money on line Running Shoes how to buy running shoes Apple Ipods Apple's new iPods
 

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