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Essay

Nike Case

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Issue:

Business

 

Written by:

Sandra P

 

Date added:

March 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2123

 

Was viewed:

3344 times

 

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Essay content:

Its top holdings included ExxonMobil, General Motors, McDonald's, 3M, and other large-cap, generally old-economy stocks. While the stock market had declined over the last 18 months, the NorthPoint Large-Cap Fund had performed extremely well. In 2000, the fund earned a return of 20.7%, even as the S&P 500 fell 10...
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In 2000, the fund earned a return of 20.7%, even as the S&P 500 fell 10.1%. At the end of June 2001, the fund's year-to-date returns stood at 6.4% versus ?7.3% for the S&P 500. Only a week earlier, on June 28, 2001, Nike had held an analysts' meeting to disclose its fiscal-year 2001 results.1 The meeting, however, had another purpose: Nike management wanted to communicate a strategy for revitalizing the company...
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General issues of this essay:
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