Knight believes "superior athletic ability speaks to everyone's belief in some primordial capacity for a kind of true greatness that has been obscured over time by...the general clutter of contemporary life" (Katz, 1994: 6). Through Nike's vision, the American public has been privy to a conception of athletes as gods, games as ritual life, and the entire galaxy of sport as an Elysian Field, promising sound minds in sound bodies...
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Through Nike's vision, the American public has been privy to a conception of athletes as gods, games as ritual life, and the entire galaxy of sport as an Elysian Field, promising sound minds in sound bodies. Inside Nike, athletics are seen as Man's highest plane of being. Nike wants to package this idea, get it into the minds of the consumers, and keep it there until the time comes to buy sport apparel...
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Nike It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution...	3 / 759
The History Of Nike Due to poor management Nike was in the hole for a few more years which allowed Reebok to stay on top. Phil Knight reestablished and repositioned Nike management...	2 / 375
Mr The company was founded in 1962 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike (Greek), the Greek goddess of victory...	1 / 198
Nike Company History Nike also expanded its product line to include specialty apparel for a variety of sports. In 1990, Nike surpassed the $2 billion mark in consolidated revenue with 5,300 employees worldwide...	2 / 482