Nissan Shifts into Higher Gear

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Issue:

Miscellaneous

 

Written by:

Rafael P

 

Date added:

May 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2790

 

Was viewed:

1355 times

 

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Essay content:

Therefore, each automotive company has to know how to stay on top. In the article of Alex Taylor III, "Nissan Shifts Into Higher Gear," (see Appendix A) it has stated that competition requires risk taking, in depth knowledge about the market demand, and constant innovation in order to succeed. Despite its massive production and saturated market, it still has room for improvements and possibilities for gaining bigger market share...
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Despite its massive production and saturated market, it still has room for improvements and possibilities for gaining bigger market share. This article examines some strategies that the CEO of Nissan Motors, Carlos Ghosn, uses to make the company with the highest operating margin of 10.8% in 2003. The author uses the development of the new minivan Quest 2004 as an example to describe the focus of Nissan's CEO towards the future of their company...
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