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Essay heading: Nokia- Marketing Strategy In India
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July 29, 1996 |
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19 / 5247 |
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(China, in contrast, adds 5 million subscribers, and the U.S. 2 million subscribers a month.) Recognizing this potential, several global telecom giants jumped into the fray when the Indian government first opened up the country's telecom market to private enterprise in 1994. Among them, one company -- Finland-based Nokia -- forged ahead of rivals and today commands a lead position in market share for mobile phones (also called "handsets")...
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In specific segments, such as GSM telephony, Nokia's market share in India is as high as 70%. (GSM, which stands for Global System for Mobile, is the world's most popular standard for mobile communications.)
Nokia Corporation:
VISION:
Voice goes Mobile… If it can go Mobile – it will
MISSSION:
Connecting People...
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