Essay heading: Notes On Theories Of Mass Communications

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March 23, 2003






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a realm of moral, spiritual and aesthetic values which exist largely independent and above society". Further, this view states Culture was isolated from society - autonomous because it had to be abstracted from one way of life (pre-industrial) and then transmitted and extended to another (allegedly inferior) way of life to 'save' that society...
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This is how the idealist approach deals with differences. "Media vs. Humanities" Simon During The Australian Identified approaches: materialist/Frankfurt School The mainstream perception ... is that universities produce and teach truth through research ... while the media produce and communicate quickly consumable information and opinion...
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