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Essay

Odwalla

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Issue:

Business

 

Written by:

Brett F

 

Date added:

December 16, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

10 / 2544

 

Was viewed:

9228 times

 

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Essay content:

coli poisoning. Resisting industry safety standards, Odwalla steadfastly refused to pasteurize its juices claiming it altered taste and was unnecessary. Unpasteurized juice, the company believed, retained more vitamins, enzymes, and “flavor notes” of fresh fruits and vegetables. Second, Odwalla had significant flaws in its safety procedures and citrus-processing equipment which were so poorly maintained that it was breeding bacteria in “black rotten crud”...
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In addition, Odwalla apple juice had a pH level of 4.3, and the Journal of the American Medical Association concluded that E. coli O157:H7 could survive at a pH below 4.0 at the temperature of refrigerated juice. Third, the lower-efficient feedback was one of the most important causes of the E. coli poisoning outbreak...
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