2004; Trompenaars 1994). Two profound perspectives have prevailed in this paradigm. First, national cultures are divided into individualist or collectivist, feminine or masculine, and so forth. As Hofstede stated: “The vast majority of people in our world live in societies in which the interest of the group prevails over the interest of the individual...
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As Hofstede stated: “The vast majority of people in our world live in societies in which the interest of the group prevails over the interest of the individual. I will call these societies collectivist. . . . A minority of people in our world live in societies in which the interests of the individual prevail over the interests of the group, societies which I will call individualist” (1991, 50)...
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