"You make better and faster decisions by consolidating key business information and making it available at-a-glance" (Baron, 2006). Other processes which will be affected are delivery planning, packaging, and legal considerations. The delivery process of inventory from organic growers will need to be implemented... displayed 300 characters
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The delivery process of inventory from organic growers will need to be implemented. How will the produce get to the stores and in what time-frame? "Plastic packaging retains organic integrity by reducing cross-contamination and creating a micro-climate" (Merson, 2001). Kudler should make sure of how the produce is packaged because consumers care about the shelf-life of their produce... displayed next 300 characters
Kudler Fine Foods Frequent Shopper Program Project Plan,
To encourage customer constancy and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is building a Frequent Shopper Program to track customer purchase patterns and provide shopper motivation through a loyalty points program...
Technology Driven Business Opportunities
Changes in technology have allowed Kudler Fine Foods to develop additional business opportunities. Recognizing and seizing the proper time frame to implement and make good use of these new technological advances permits Kudler to expand the organizations current customer potential by providing services to customers and suppliers, with the specific intent of beating competitors...
It is easy to justify the importance of marketing research in the development of Kudler Fine food's marketing strategy and tactics. The marketing strategy and tactics need to include what demographics would shop at a gourmet grocery store such as this, and what are the best sources to advertise through...
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