Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Organisational Marketing Defined

Essay specific features

 

Issue:

Business

 

Written by:

Bernard H

 

Date added:

May 27, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 809

 

Was viewed:

916 times

 

Rating of current essay:

 
Essay content:

However, the term organisation is in itself very vague, where a definition by Turnbull in The Marketing Book, (edited by Baker, M., 1994), p217, terms it as “a group of people pursuing a common aim through coordinated activities”. Also it is acknowledged that organisational marketing, as compared to consumer marketing, is a more elaborate activity “characterised by complex interaction processes both within the marketing and purchasing companies and between these companies” (ibid, p235)...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Also it is acknowledged that organisational marketing, as compared to consumer marketing, is a more elaborate activity “characterised by complex interaction processes both within the marketing and purchasing companies and between these companies” (ibid, p235). The origins of organisational marketing lie in industrial marketing, which was primarily concerned with industrial goods, which are used in the production of final consumer goods...
displayed 300 characters

General issues of this essay:
Organisational Behaviour And Analysis: As Integrated Approach – Organisational Cultures And Climates, Introduction to Industrial Marketing and Organisational Procurement ORGANISATIONAL BEHAVIOUR Organisational Behavior Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Behaviour Organisational Marketing Defined Organisational Marketing Strategies and the Digital Age Organisational Politics The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. organisational analysis organisational behaviour
 

Related essays:

x
Services