Organizational change at Continental AG

Essay specific features

 

Issue:

Business

 

Written by:

Jacob F

 

Date added:

May 27, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2861

 

Was viewed:

5614 times

 

Rating of current essay:

 
Essay content:

Cutting labor costs by shifting manufacturing processes to low labor cost countries and restructuring the organizational strategy through innovation and differentiation has been are the main changes implemented. Continental AG has used different sets of theoretical change strategies and tools as a combination to become a learning organization...
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Models such as Kurt Lewin field forces, Kaizen, Michael Porter’s generic strategies and Liedtka’s thinking model have all been implanted over the years. Building theoretical knowledge in practice is a good way of understanding that it is clearly in correlation with the practical side of management...
displayed 300 characters

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