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Essay heading: Orin Smith CEO Starbucks
 
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Issue: Biographies
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Date added: September 7, 2006
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No of pages / words: 5 / 1271
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In the past, both CEOs have been known to practice a ?hands-on' approach by stepping onto the ?front lines' of the business. Every quarter, Smith spends at least a couple of days behind the counter as part of their ?Adopt a Store' program for the senior executives. Smith believes that this is not only an excellent way for executives to interact with employees and customers first hand, but also a good opportunity to keep executives "connected with the spirit of the company...
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One of the most important things that Smith stressed when Starbucks was in the initial stages of going overseas was to not assume that the market or consumers in other countries are similar to Americans. The operating concepts used in the U.S. rarely work overseas. Smith realizes that operating in different markets require a lot of knowledge about the culture, real-estate, market, and operating environment...
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