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Essay heading: ostehaps
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Biographies |
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| Date added: |
August 17, 2001 |
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3 / 735 |
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However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out i.e. consumers need to replace shoes...
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consumers need to replace shoes.
* There is also the opportunity to develop products such as sport wear, sunglasses and jewellery. Such high value items do tend to have associated with them, high profits.
* The business could also be developed internationally, building upon its strong global brand recognition...
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