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ostehaps

Essay specific features

 

Issue:

Biographies

 

Written by:

Cora V

 

Date added:

March 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 735

 

Was viewed:

7340 times

 

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Essay content:

If prices rise, and products can be made more cheaply elsewhere (to the same or better specification), Nike will move production. * Nike is a global brand. It is the number one sports brand in the World. Its famous 'Swoosh' is instantly recognisable, and Phil Knight even has it tattooed on his ankle...
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However, the income of the business is still heavily dependent upon its share of the footwear market. This may leave it vulnerable if for any reason its market share erodes. * The retail sector is very price sensitive. Nike does have its own retailer in Nike Town. However, most of its income is derived from selling into retailers...
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