Very popular in Japan ? but those outside that market knew little of it. o Much innovation came out of Japan because of the extremely demanding customers and unsatisfied demand. ? On to the SK-II: global brand or not? o Which markets should they enter?. First they must consider the Asian market because it is related to the Japanese market (they follow Japanese fashion trends), but should be careful considering their approach in China...
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Secondly they should start targeting the European market entering the UK that is not that inundated with similar high end products as other European countries. o They had experience with mass products and very little with of high end products. Olay vs. SK-II o Should they expand the original SK-II products be expanded beyond this into new lines? If P&G decides to go global, they should adapt SK-II line to correspond to daily routines of their potential customers and specific needs, for example they can modify packaging, number of applications and steps...
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