(whereas 60% out of DFW) o Market share = 6.9% 5. Which segment or segments should jones Blair pursue o Blair should pursue the non-metropolitan areas as total sales in the DFW are declinging (see p. 83, Exibit 3). Whereas non DFW areas are growing o Focus on professionals o Focus on Accessories (to make margin) 6...
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What strategy should Jones Blair adopt to reach the segments sought? o Cut prices a little bit to reduce cost The company - Sales through architectural paint in - 1997: $12 Mil. - Profit: 1,14Mil - i.e. cost: 95% i.e 60% of net sales - The company spends 3% (360,000) of net sales on advertising (55% of this together with retail accounts)...
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Jones Blair Case Analysis needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co...	2 / 372
blair There is a pressure on the profit-margins with the 1999 paint cost-of-goods sold, including freight expenses, was 60 percent of net sales. The senior management of Jones ...	2 / 324
Jones And Blair This potential marketing strategy could not only increase sales but the product base. Advertising would be a fundamental tool to market the new line. A market-penetration strategy would be the best tool in order to break into the DIY market...	2 / 459
Jonesblaircase (20M before) • In 1999, Cost of goods sold was 60% of net sales • Sales Reps = 1% of commission on sales; 3% is spent on sales and advertising, 2. Jones-Blair Segmentation • 80M/5...	3 / 622