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Issue:

Miscellaneous

 

Written by:

Terrence S

 

Date added:

September 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1892

 

Was viewed:

3562 times

 

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Essay content:

While the concept of an audit is commonly associated with the accuracy of financial reports, it is no less important for marketing. Many businesses judge the impact of their marketing program on sales numbers. While sales may be one measure of marketing effectiveness, sales data do not tell management what worked, what didn't, and what external factors impacted the results...
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Many businesses judge the impact of their marketing program on sales numbers. While sales may be one measure of marketing effectiveness, sales data do not tell management what worked, what didn't, and what external factors impacted the results. Interpretation of sales data does not provide "report cards" for prior marketing efforts, or direction for future efforts...
displayed 300 characters

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