This could be called a zero-level channel since People's is selling their services directly to the customer (Kottler et al., 2003 p. 508). The bank offers e.plus, people's plus, advantage plus, advantage plus premium and student checking services that can be put into place by either a visit to a branch or via their online services (Online Services, 2005)...
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Kottler (Kottler et al., 2003 p. 508) cited the examples of internet selling and manufacturer owned stores as methods of direct distribution channels, in this case then the bank owns the services the customer desires and sells directly to them. How would you describe the channel positioning of People's Bank? The positioning of People's Bank is in the service sector (Kottler et al...
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