Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Pepsi Blue Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Robert R

 

Date added:

July 31, 2010

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1450

 

Was viewed:

6828 times

 

Rating of current essay:

 
Essay content:

In 1993, Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal Pepsi, which was initially offered in the United States, failed to earn the company more than 2 percent volume share. Pepsi Max, which was launched in the United Kingdom, proved more successful, but because one of its primary ingredients was an artificial sweetener not yet approved by the Food and Drug Administration, it wasn't brought to market in the United States...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The executives envisioned a simultaneous, global campaign that would create stronger brand equity and resonance in the consumer consciousness. Executives were assigned four primary tasks: to evaluate the effectiveness of Pepsi's logo; to assign a signature color to Pepsi products; to develop a mnemonic device for advertising and brand recognition; and to further differentiate Pepsi products from Coca-Cola products by making Pepsi products' design more modern and attractive to its primary audience (teenagers)...
displayed 300 characters

General issues of this essay:
Blue Nile case study Case study of Pepsi Case study of There's a Syringe in My Pepsi Can! case study on pepsi Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe Jet Blue Airways Case Study Jet Blue Case Study Jet Blue Case Study Marketing Mix Pepsi Vs Cola Mix Marketing Pepsi Pepsi Blue Case Study Pepsi blue pepsi/coke market conditions Pepsi Marketing Mix pepsi marketing mix
 

Related essays:

x
Services