pest analysis

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Roger B

 

Date added:

July 11, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1368

 

Was viewed:

9533 times

 

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Essay content:

Organizations that develop products and services to be marketed domestically and internationally must consider the impact of external environmental factors that are political, legal, social, ecological, cultural, technological, and ethical in nature. This paper will explore three external environmental factors that impact marketing decisions on a global and domestic level...
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Failure to do so can result in failed efforts to market successful domestic products in other countries where there is significant market potential. Culture is one example of an external environmental factor that must be considered when making marketing decisions for products to be promoted domestically and internationally...
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