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Issue: Business
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Date added: August 21, 2007
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No of pages / words: 4 / 904
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Allstar decided not to hire additional sales people but to reallocate their current resources from the marketing data available. LSD&J took the advise from our predecessors on channel choices, "Retailers considered four basic factors regarding shelf space allocation: product turnover (number of units sold in a given period of time), promotional allowances, sales force support, and co-op advertising allowances...
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LSD&J took the advise from our predecessors on channel choices, "Retailers considered four basic factors regarding shelf space allocation: product turnover (number of units sold in a given period of time), promotional allowances, sales force support, and co-op advertising allowances. In general, large grocery stores, mass merchandisers, and chain drugstores were more apt to focus on turnover and allowances, whereas independent drugstores paid greater attention to sales force support...
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