Porter Generic Strategies

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Issue:

Miscellaneous

 

Written by:

Emanuel S

 

Date added:

March 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 248

 

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3790 times

 

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Essay content:

Porter?¦s explanation of this is that firms with high market share were successful because they pursued a cost leadership strategy and firms with low market share were successful because they used market segmentation to focus on a small but profitable market niche. Firms in the middle were less profitable because they did not have a viable generic strategy...
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Combining a market segmentation strategy with a product differentiation strategy is an effective way of matching your firm?¦s product strategy (supply side) to the characteristics of your target market segments (demand side). But combinations like cost leadership with product differentiation are hard (but not impossible) to implement due to the potential for conflict between cost minimization and the additional cost of value-added differentiation...
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