Riordan’s public relations campaign will target the plastic consumer industries, namely our stakeholders, vendors and customers. Secondly the campaign will target employees and communities affected by the plant relocation. Specifically the public relations campaign will have 3 objectives. Manage perceptions of our customers, manage the corporate image as viewed by the public, and manage the perception of the economy (Williams 2005)...
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Specifically the public relations campaign will have 3 objectives. Manage perceptions of our customers, manage the corporate image as viewed by the public, and manage the perception of the economy (Williams 2005). As with any change, the people affected will need communication and support as the transition takes place (Williams 2005)...
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