Based on the critical analysis a set of recommendations are provided for the selected organization to improve its overall positioning & differentiating efforts during the various stages of PLC. Within this context, the organization that is selected is Bahrain International Retail Development Centre (BIRD) which is one of the leading corporate training providers in Bahrain...
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Discussion 2.1 Description of the selected organization- BIRD Bahrain International Retail Development Centre (BIRD) is a sister concern of Bahrain Duty Free. It is a joint venture between Bahrain Duty Free & Air Rainta International, set up since 2001. It is one of the leading corporate training providers and broadly caters to Management Development, Retail, Customer Service/Sales, Purchasing & Supply Management & Business English training areas or categories...
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Product Life Cycle The faster a product grows the faster it reaches its full market potential. The sooner it reaches its potential the sooner the firm must produce a replacement or upgrade for the product...	2 / 326
Product Life Cycle Can it still be offered to a loyal niche segment at an acceptable profit or should it be discontinued. Price – maintained if offered to a niche segment, reduced drastically if discontinued and remaining stock is liquidated...	2 / 514
The Product Life Cycle (PLC) and how it is used in marketing Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit. 1 Product features may be enhanced to differentiate the product from that of competitors...	2 / 403
Product Life-Cycle Model On the top of that, the ability to indicate which stage the product is in is important. Once the stage is recognized, the marketer can formulate the marketing objectives for that particular stage as well as develop a marketing strategy perhaps in advance...	3 / 562