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Essay heading: Product Mix and New Product Development Strategies
Essay specific features
Issue: Business
Written by:
Date added: June 30, 1997
No of pages / words: 3 / 575
Was viewed: 0 times
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The company's diligence can be highlighted in their ability to understand the complexity of the banned and not banned substances in all sporting arenas, which has provided a direct product edge as evident in the following. "This new line of supplements from EAS will have the NFLPA union's stamp on it to show the products are free of the NFL's 35 banned substances...
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The new line will be sold in the same stores that sell dehydroepiandrosterone (DHEA) which is banned by the NFL."3 EAS continues to be a leader in product development, which places them head and shoulders above their competition. EAS leads its competitors in product innovation. Product innovation can best be defined as "The ability to change and innovate to meet the needs of the marketplace and this separates the winners from the losers in today's business place...
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