The company's diligence can be highlighted in their ability to understand the complexity of the banned and not banned substances in all sporting arenas, which has provided a direct product edge as evident in the following.
"This new line of supplements from EAS will have the NFLPA union's stamp on it to show the products are free of the NFL's 35 banned substances... displayed 300 characters
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The new line will be sold in the same stores that sell dehydroepiandrosterone (DHEA) which is banned by the NFL."3
EAS continues to be a leader in product development, which places them head and shoulders above their competition.
EAS leads its competitors in product innovation. Product innovation can best be defined as "The ability to change and innovate to meet the needs of the marketplace and this separates the winners from the losers in today's business place... displayed next 300 characters
On the top of that, the ability to indicate which stage the product is in is important. Once the stage is recognized, the marketer can formulate the marketing objectives for that particular stage as well as develop a marketing strategy perhaps in advance...
In foreign markets the product life cycle is in more of a growth trend Coke's advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic "Cola Wars"...
Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit.
1 Product features may be enhanced to differentiate the product from that of competitors...
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