Product Placement

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jason T

 

Date added:

October 8, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1477

 

Was viewed:

3840 times

 

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Essay content:

This literature review is an attempt to view both sides of the controversial issue. Problem Statement The problem of this study is the effect of product placement, used as a marketing tool, in motion pictures, television, literature, Internet, and in games, and the effect that it has on particular product consumers...
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She was summarized in saying that products don't tarnish a movie; sometimes they enhance it. She justifies this by saying "?these products give movies an indelible imprint of realism. In real life, we eat, drink, wear, and drive brand name products. It's part of our typography." (Govani, 1999) She went on to comment, "Some may disparage this product treasure-hunt mentality, but it's something nearly all of us respond to...
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