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Essay

Product Placement on TV shows

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Issue:

Social Issues

 

Written by:

Wade W

 

Date added:

November 13, 2014

 

Level:

University

 

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No of pages / words:

4 / 865

 

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10179 times

 

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Finally, the Covergirl promotional videos of all three participants were played again and again. The result is that, audiences had exposed themselves to a commercial-in-disguise TV show that lasted 40 minutes, and had unconsciously become familiar with this famous cosmetic brand, while sitting on their sofa initially looking for entertainment...
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Greg Bonnan said, about how he lowered production fee for Baywatch, he earned a large proportion of advertising revenues from his product placement deals, and earned cars, boats and hotels for filming particular brands (Bonnan, 2007). Can you imagine how much Tyra Banks, the executive producer of America's Next Top Model, has benefited from featuring different brands in her show for the whole 40 minutes every week? Another example from America's Next Top Model 4 Cycle 8 is its 1st episode featuring Goodwill the thrift shop's charity fundraising event...
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General issues of this essay:
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