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Essay

Public And Commercial Broadcasting

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Jose B

 

Date added:

April 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 710

 

Was viewed:

5273 times

 

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Essay content:

Therefore by the SABC having a PBS station in each of South Africa’s languages they are catering for the countries cultural and language diversity. (Banda, 2008) To further discuss funding, audience and programming in the PBS arena, the example of Lotus FM (an SABC owned PBS radio station) shall be used...
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With regard to the funding requirements of Lotus FM the SABC makes use of both advertising and licensing revenue (Alexander, 2008). From this it is eminent that programming is not controlled or coerced by advertisers as advertising revenue is not the only form of revenue. As a public broadcaster, Lotus FM has to adhere to certain strict requirements, as set out in its license conditions by the Independent Communications Authority of South Africa...
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General issues of this essay:
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