May be extending the screening in the next weeks schedule. More no of auditoriums are there , wide choice when more no of movies are releasing on the same day- but this is one time investment i.e Fixed Cost Small auditoriums for less no of viewers. Movies which have become old and movies which are not performing well are shifted to small auditoriums...
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Movies which have become old and movies which are not performing well are shifted to small auditoriums. Bulk booking or reservations are available and are extended based on requirements 4) Equipment : Constraint PVR cannot increase their seats at any point of time.
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Marketing Overview 1) Marketing Environment 2) Market Opportunity 3) Organization's resources Market § Who are the customers? § Who are the competitors? § Why is our product purchased? § How is the product purchased? § Where are our customers located? § Etc? Economic § Analyze demand: How much will customer buy at different prices during a given period of time? We need to recommend pricing strategies that may/may not result in high margins, but will result in long-term growth...	2 / 366
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