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Essay heading: Qingdao Haier Ltd.: Considering the Maytag Acquisition
Essay specific features
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Business |
| Written by: |
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| Date added: |
July 27, 2004 |
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| Grade: |
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| No of pages / words: |
2 / 519 |
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0 times |
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Essay content:
That is a significant increase which is a result of its worldwide expansion. Haier operates 18 design institutes, 10 industrial complexes, 12,000 after-sale service centers, and 22 factories that produce mostly home appliances.
The Maytag purchase could further Haier’s corporate initiatives. Haier’s decision to bid on Maytag would heavily depend on the opportunities Maytag could bring them...
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Haier’s decision to bid on Maytag would heavily depend on the opportunities Maytag could bring them. Because Maytag is an established brand name- Haier could further their initiative by either using the Maytag name or by taking over the name completely. Because Maytag owns Hoover, Haier could focus on smaller appliances as well...
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