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Date added: November 8, 2008
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Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in. Dogs are usually sold or closed. Ideally a business would prefer products in all c
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A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on: Market share – does the product being sold have a low or high market share? Market growth – are the numbers of potential customers in the market growing or not? How does the Boston Matrix work? The four categories can be described as follows: Stars are high growth products competing in markets where they are strong compared with the competition...
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