However, in terms of brand identity the two drinks couldn’t have been further apart. Seems Quaker Oats simply didn’t understand what the Snapple identity was all about which caused brand confusion resulting the diminishing of the customer loyalty. Wendy Kaufman, an employee of Snapple Company, used to be the “face” of Snapple on TV, and her friendly “Greetings from Snapple!” salute and penchant for answering fan mail on the air helped build the company’s “quirky” positioning...
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With Quaker’s new advertising campaign, Snapple’s unique image and customer loyalty were endangered. Without effective negotiation or well-established agreements with the Snapple distributors, Quaker made the merger and expected to streamline distribution of its soft-drink products by combining the Snapple delivery system with Gatorade’s...
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Snapple Case Analysis that bought and sold troubled assets ? Had beverage assets like Mistic and Royal Crown Cola ? Bought Snapple for $300 m to take the advantage of the brand value that Snapple enjoyed PROPOSED MARKETING STRATEGY FOR SNAPPLE ? The brand and its message is interpreted differently regionally from fashion forward in New York to health conscious in St...	2 / 554
Snapple So trying to integrate both the drinks caused a big failure. So to undo this problem the most prior things that Mike should do are: • Focusing on its old competency of an aggressive distribution chain which sold through the cold channel...	2 / 510
Quaker's Overall Strategies And Snapple's Strategies However, in terms of brand identity the two drinks couldn’t have been further apart. Seems Quaker Oats simply didn’t understand what the Snapple identity was all about which caused brand confusion resulting the diminishing of the customer loyalty...	2 / 511
Snapple On air, Stern got a lot of mileage out of Quaker Oats slight. Lots of Stern fans stopped drinking Snapple. If dropping Stern wasn't bad enough, Quaker Oats also dropped the well-liked Wendy the Snapple Lady, further alienating consumers who identified with the straight talking thoroughly average-looking beverage queen...	2 / 397